Wallcovering Installers Association
PO Box 1166
Lebanon, OH 45036
800.254.6477

david cook - wallcovering professional

WIA Member Spotlight: David Cook of D’Franco Finishes

We were excited to track down David Cook, WIA member and wallcovering installer of five years, to learn more about his business and how he’s set himself up for success. We were thoroughly impressed with his attention to his business and how he’s applied the latest digital growth tactics to his overall marketing plan. If […]

surfer wallpaper

Los Angeles Members Adam and Danielle Segura Talk Commercial Wallcovering

Graphic Installations, Inc. is a leader in environmental and architectural installation in southern California. We took a minute to speak with owners Adam and Danielle Segura of Graphic Installations, Inc. this week to understand where they fit into to the custom wallcovering installation business. The Graphic Installations Inc. powerhouse tackling nuanced substrates from glass film, […]

wallpaper designer

Designer Spotlight: Sarah Merenda

We’ve talked to WIA members from coast to coast and they’ve taken notice to Sarah Merenda of Merenda Wallpaper. With her urban influences and graphic design chops, she effortlessly takes her Queens home to the wall with rubbings across New York manholes in a simple black and white design; for example. From there, her work […]

osborne little wallpaper experts

In the Know: Osborne and Little Spotlight

In an interesting turn of events, Sir Peter Osborne has all “dove-grey walls and white linen curtains in every room.” Given that he represents all that is pattern and color, that will have to change. Casting off the traditional path of banking and stockbroking, Osborne partnered with his brother-in-law Antony Little, both 25-years old at […]

geometrical wallpaper

4 Great Wallcovering Trends: Graphics, Grasscloth, Geometrics & Glitz

We’re in a time of new found appreciation and demand for wallpaper and wallcoverings. The design trends are pointing to a desire to add pattern, sheen, texture, and art to walls that the eggshell white of the 90s could never accomplish. For the foreseeable future, we can designate wallpaper as having a rightful place in […]

Advances in Digital Printing & Wallcovering Popularity

What happens when tech meets wallpaper? Not your grandmother’s Laura Ashley wallpaper of the 80’s. We are seeing greater advancements in digital printing leading to increased popularity with wallcoverings and wallpaper used in interior designs. Here’s the latest in digital printing technology for wallpaper. Benefits of Digital Printing for Wallpaper No More Repeats: Digital printing […]

Growing Your Wallcovering Installation Business With Instagram

Whether you are a sole operator starting out or a seasoned professional that never got around to creating a website, we have a guide for you to capitalize on the visual platform that is Instagram to help sell and market your business. Instagram may be the gateway to a digital portfolio for the wallcovering installer. […]

The Wallcovering Installers Industry is on a Roll

A projection of growth for wallcovering reaching $36.6 billion in the next four years according to Global Industry Analytics, Inc. is nothing to sneeze at. The global projection for wallcoverings is driven by a few intriguing trends. Ceramic wall tiles, new textures, colors, geometric patterns, and interior design trends. Wallcovering as an Evergreen Decorative Choice […]

Let’s Talk Joanna Gaines’ Magnolia Market Wallcoverings

If it seems like everything Joanna Gaines touches turns to gold; then you’ve been paying attention. And while her HGTV show Fixer Upper (that is coming to an end after its fifth season) is more addicting than the chips on taco Tuesday, her empire doesn’t stop there. Joanna has come out with a new cookbook, […]

Wallcovering Installers Toolkit

The Wallpaper Installers Inspiration Toolkit of Blogs, Books, Podcasts & Events

Every once in a while an artist needs to immerse themselves in a completely new experience to return new and refreshed. Inspiration comes from architecture, new cities, museums and right under your fingertips. The point is creativity needs to be fed. We’re serving up blogs, books, podcasts, and events for the wallcovering installer to immerse […]