Wallcovering Installers Association
PO Box 1166
Lebanon, OH 45036
800.254.6477

wallet with money

Establishing a Wallet-Friendly Marketing Framework Can Grow Your Business.

Marketing isn’t a prerequisite for wallcovering installation. In fact, the two don’t always mesh well together. As artists, some wallcovering installers don’t immediately see the value in selling and marketing themselves and their work. While “the work speaks for itself” is a valid statement, it loses its weight if the work isn’t seen outside of […]

david cook - wallcovering professional

WIA Member Spotlight: David Cook of D’Franco Finishes

We were excited to track down David Cook, WIA member and wallcovering installer of five years, to learn more about his business and how he’s set himself up for success. We were thoroughly impressed with his attention to his business and how he’s applied the latest digital growth tactics to his overall marketing plan. If […]

surfer wallpaper

Los Angeles Members Adam and Danielle Segura Talk Commercial Wallcovering

Graphic Installations, Inc. is a leader in environmental and architectural installation in southern California. We took a minute to speak with owners Adam and Danielle Segura of Graphic Installations, Inc. this week to understand where they fit into to the custom wallcovering installation business. The Graphic Installations Inc. powerhouse tackling nuanced substrates from glass film, […]

in the know - chair

In the Know: The Latest NeoCon Design Conference

Once the largest building in the world, the newly designed Merchandise Mart sprawls across a city block surrounded by water in downtown Chicago. Earlier this year, 53,000 professionals from all over the world were seen buzzing amongst the latest exhibits at the 50th annual Neocon conference. They flocked to the famous midwest venue to see […]

colorado dreamer coffee mug

7 Tracks Underway for the 2018 Unconventional Convention

The word is out that attending a wallcovering installer association convention will get you revved up and ready to build your business. You’ll be pushed to new limits in your craft and gain confidence from learning new tricks of the trade. It’s not all hard work, at night there are dinners, dancing, and tours to […]

Advances in Digital Printing & Wallcovering Popularity

What happens when tech meets wallpaper? Not your grandmother’s Laura Ashley wallpaper of the 80’s. We are seeing greater advancements in digital printing leading to increased popularity with wallcoverings and wallpaper used in interior designs. Here’s the latest in digital printing technology for wallpaper. Benefits of Digital Printing for Wallpaper No More Repeats: Digital printing […]

The Wallcovering Installers Industry is on a Roll

A projection of growth for wallcovering reaching $36.6 billion in the next four years according to Global Industry Analytics, Inc. is nothing to sneeze at. The global projection for wallcoverings is driven by a few intriguing trends. Ceramic wall tiles, new textures, colors, geometric patterns, and interior design trends. Wallcovering as an Evergreen Decorative Choice […]

Wallcovering Installers Toolkit

The Wallpaper Installers Inspiration Toolkit of Blogs, Books, Podcasts & Events

Every once in a while an artist needs to immerse themselves in a completely new experience to return new and refreshed. Inspiration comes from architecture, new cities, museums and right under your fingertips. The point is creativity needs to be fed. We’re serving up blogs, books, podcasts, and events for the wallcovering installer to immerse […]

Thank You

‘Tis the Season to Say Thank You!

As we embrace the joy of the holiday season and the beauty it beholds, we also take time to reflect on another prosperous year for the Wallcovering Installers Association (WIA). As the only trade association dedicated to promoting the interests as well as needs of professional wallpaper installers, those of us at WIA deeply value […]

Destination Inspiration: An Around-the-World Tour of Wallpaper Perfection

Need a little inspiration as you prepare to tackle a redesign project and consider wallcovering options? Peek at these celebrated establishments that boldly incorporate wallcoverings into their interior themes. From retro to nostalgic to lavish, these examples demonstrate the dramatic as well as delightful difference wallcoverings can make. 1. Leo’s Oyster Bar — San Francisco […]