Blog

Welcome to the Wallcovering Installers Association (WIA) blog! Stop back often to see the latest tips, tricks, and trends in the wallcovering industry for installers and consumers. If you’re a wallcovering installer, use the red button on the left to get more information on joining the WIA. If you’re looking for new wallcoverings for your home or business, find a trusted professional installer using the green button on the left. We hope you enjoy our blogs, and we’ll see you again soon!

Establishing a Wallet-Friendly Marketing Framework Can Grow Your Business.

Marketing isn’t a prerequisite for wallcovering installation. In fact, the two don’t always mesh well together. As artists, some wallcovering installers don’t immediately see the value in selling and marketing themselves and their work. While “the work speaks for itself” is a valid statement, it loses its weight if the work isn’t seen outside of […]

What It Means To Be A Mentor: Bridge The Gap to New Wallpaper Installers

The membership of WIA will decrease by 63% over the next eight years. The majority of the professional-level wallcovering installers are between the ages of 48 and 58. They can see the exit on the horizon. We should be wondering who’s going to come up behind these talented veterans and take the trade to the […]

Exclusive Insights From Amy Anderson, Apprentice to Heidi Wright Mead

We wanted insight into where the wallcovering industry is going, where new installers are finding their inspiration, and how the Wallcovering Installers Association can keep up and meet the needs of new installers. Creatives, hands-on crafters, and students graduating in design fields looking for a unique career, as well as seasoned professionals looking for new […]

david cook

WIA Member Spotlight: David Cook of D’Franco Finishes

We were excited to track down David Cook, WIA member and wallcovering installer of five years, to learn more about his business and how he’s set himself up for success. We were thoroughly impressed with his attention to his business and how he’s applied the latest digital growth tactics to his overall marketing plan. If […]

Los Angeles Members Adam and Danielle Segura Talk Commercial Wallcovering

Graphic Installations, Inc. is a leader in environmental and architectural installation in southern California. We took a minute to speak with owners Adam and Danielle Segura of Graphic Installations, Inc. this week to understand where they fit into to the custom wallcovering installation business. The Graphic Installations Inc. powerhouse tackling nuanced substrates from glass film, […]

Designer Spotlight: Sarah Merenda

We’ve talked to WIA members from coast to coast and they’ve taken notice to Sarah Merenda of Merenda Wallpaper. With her urban influences and graphic design chops, she effortlessly takes her Queens home to the wall with rubbings across New York manholes in a simple black and white design; for example. From there, her work […]

osborne little wallpaper experts

In the Know: Osborne and Little Spotlight

In an interesting turn of events, Sir Peter Osborne has all “dove-grey walls and white linen curtains in every room.” Given that he represents all that is pattern and color, that will have to change. Casting off the traditional path of banking and stockbroking, Osborne partnered with his brother-in-law Antony Little, both 25-years old at […]

In the Know: The Latest NeoCon Design Conference

Once the largest building in the world, the newly designed Merchandise Mart sprawls across a city block surrounded by water in downtown Chicago. Earlier this year, 53,000 professionals from all over the world were seen buzzing amongst the latest exhibits at the 50th annual Neocon conference. They flocked to the famous midwest venue to see […]

7 Tracks Underway for the 2018 Unconventional Convention

The word is out that attending a wallcovering installer association convention will get you revved up and ready to build your business. You’ll be pushed to new limits in your craft and gain confidence from learning new tricks of the trade. It’s not all hard work, at night there are dinners, dancing, and tours to […]

4 Great Wallcovering Trends: Graphics, Grasscloth, Geometrics & Glitz

We’re in a time of new found appreciation and demand for wallpaper and wallcoverings. The design trends are pointing to a desire to add pattern, sheen, texture, and art to walls that the eggshell white of the 90s could never accomplish. For the foreseeable future, we can designate wallpaper as having a rightful place in […]