Establishing a Wallet-Friendly Marketing Framework Can Grow Your Business.
Marketing isn’t a prerequisite for wallcovering installation. In fact, the two don’t always mesh well together. As artists, some wallcovering installers don’t immediately see the value in selling and marketing themselves and their work. While “the work speaks for itself” is a valid statement, it loses its weight if the work isn’t seen outside of […]
Focus On Wallcovering and Sustainability this Earth Day
While advancements like LED lights and heat sensitive wallpapers are paving the way for new futuristic possibilities, the modern upgrades we’re interested in this Earth Day are those with an environmental impact. These may include grasscloth, bamboo, cork, natural woods, and the more avant-garde living walls. Millennials Go For Green It also pays to pay […]
Building Your Book of Business
So you’re venturing into the exciting niche of wallcovering installation and need a quick guide for building your book of business. You’ve got the eye for design, an itch to work with your hands, and the Wallcovering Installers Association can help the marketing and business side of things fall into place. We’re serving members all […]