FOR IMMEDIATE RELEASE
National Guild of Professional Paperhangers Rebranded as Wallcovering Installers Association, Aims to Maintain High Standards for Excellence and Foster Innovation, Education
DAYTON, Ohio, Nov. 5, 2014 – On the eve of its fifth decade of supporting exceptional installation craftsmanship within the wallcovering industry, the National Guild of Professional Paperhangers (NGPP) is pleased to announce an ambitious rebranding. The Wallcovering Installers Association (WIA) (https://wallcoveringin.wpengine.com/) will continue in the proud tradition of the NGPP while also recognizing that the industry continues to change with the times.
"The transition to our new name and logo is symbolic of growth and an exciting future," remarked WIA President Cyndi Green, C.P. "Our new website will focus on our installers and industry-related information, but also offer consumers a place to go to for ideas with photos that showcase the work of our talented professional installers."
As part of moving the association into the future and encouraging professional development, WIA will soon launch a series of online training modules at WIA University. Graduates of each module earn the designation of "accredited installer," a mark of distinction and a symbol of trustworthiness for consumers.
The mission of WIA has been consistent throughout its 40-year history; its steady expansion into an international group has necessitated the rebranding. The term "paperhanger" has declined in popularity, while "wallcovering installer" has become the preferred term for professionals in the industry. The WIA homepage now features the new name and logo, along with simple navigation to give visitors access to an array of tools and features. Professional wallcovering installers can apply for membership at https://wallcoveringin.wpengine.com/become-a-member/.
WIA provides a one-stop resource for professional networking, news and education. Members can learn about the latest techniques in wallcovering installation and see challenging and inspiring projects from around the world. WIA's vision is to provide a worldwide platform where innovation is valued and the industry continues moving forward together.
Green added, "We appreciate your support of WIA and we are honored to serve our clients and the wallcovering industry around the world."
WIA selected Visual App for its new website, branding and online marketing management. Visual App (https://www.visualapp.com/) is a digital marketing firm in the Dallas, Texas area.
About Wallcovering Installers Association
The Wallcovering Installers Association (WIA) is an organization of wallcovering installers dedicated to superior craftsmanship in the hanging of every type of wallcovering. We are an industry leader in the advancement in the use of wallcoverings in residential and commercial environments. Founded in 1974 as the National Guild of Professional Paperhangers, this association of independent wallpaper hangers has been instrumental in maintaining high standards in the industry. Our members pride themselves in staying current with state of the art installation and removal methods for all modern wallcoverings, while preserving the time-honored practices of working with historic wallpapers.
Wallcovering Installers Association
136 South Keowee Street
Dayton, OH 45402
800-254-6477 | [email protected]
# # #