Blog

Welcome to the Wallcovering Installers Association (WIA) blog! Stop back often to see the latest tips, tricks, and trends in the wallcovering industry for installers and consumers. If you’re a wallcovering installer, use the red button on the left to get more information on joining the WIA. If you’re looking for new wallcoverings for your home or business, find a trusted professional installer using the green button on the left. We hope you enjoy our blogs, and we’ll see you again soon!

david cook

WIA Member Spotlight: David Cook of D’Franco Finishes

We were excited to track down David Cook, WIA member and wallcovering installer of five years, to learn more about his business and how he’s set himself up for success. We were thoroughly impressed with his attention to his business and how he’s applied the latest digital growth tactics to his overall marketing plan. If […]

Los Angeles Members Adam and Danielle Segura Talk Commercial Wallcovering

Graphic Installations, Inc. is a leader in environmental and architectural installation in southern California. We took a minute to speak with owners Adam and Danielle Segura of Graphic Installations, Inc. this week to understand where they fit into to the custom wallcovering installation business. The Graphic Installations Inc. powerhouse tackling nuanced substrates from glass film, […]

Designer Spotlight: Sarah Merenda

We’ve talked to WIA members from coast to coast and they’ve taken notice to Sarah Merenda of Merenda Wallpaper. With her urban influences and graphic design chops, she effortlessly takes her Queens home to the wall with rubbings across New York manholes in a simple black and white design; for example. From there, her work […]

osborne little wallpaper experts

In the Know: Osborne and Little Spotlight

In an interesting turn of events, Sir Peter Osborne has all “dove-grey walls and white linen curtains in every room.” Given that he represents all that is pattern and color, that will have to change. Casting off the traditional path of banking and stockbroking, Osborne partnered with his brother-in-law Antony Little, both 25-years old at […]

In the Know: The Latest NeoCon Design Conference

Once the largest building in the world, the newly designed Merchandise Mart sprawls across a city block surrounded by water in downtown Chicago. Earlier this year, 53,000 professionals from all over the world were seen buzzing amongst the latest exhibits at the 50th annual Neocon conference. They flocked to the famous midwest venue to see […]

7 Tracks Underway for the 2018 Unconventional Convention

The word is out that attending a wallcovering installer association convention will get you revved up and ready to build your business. You’ll be pushed to new limits in your craft and gain confidence from learning new tricks of the trade. It’s not all hard work, at night there are dinners, dancing, and tours to […]

4 Great Wallcovering Trends: Graphics, Grasscloth, Geometrics & Glitz

We’re in a time of new found appreciation and demand for wallpaper and wallcoverings. The design trends are pointing to a desire to add pattern, sheen, texture, and art to walls that the eggshell white of the 90s could never accomplish. For the foreseeable future, we can designate wallpaper as having a rightful place in […]

Interior Designer Spotlight: Nina Campbell

Coming of Age Coming of age in the sixties and Great Britain, interior designer Nina Campbell flourished in a decade notably known for counterculture, a revolution in social norms, and a major shift towards individual freedoms. Her interior designs, fabric choices, and fashion collaborations combine bold mixes of color and pattern prevalent of the times […]

The Forecast is Positive: A Review of Houzz State of the Industry

We are seeing exciting trends specifically for the decorating specialty firms ahead in the next year. In the latest Houzz report conducted in the first quarter of 2018, Houzz asked over 3,000 architects, interior designers, general contractors, and decorating specialty firms – amongst others – about trends they’re seeing across a host of categories. We’re […]

Advances in Digital Printing & Wallcovering Popularity

What happens when tech meets wallpaper? Not your grandmother’s Laura Ashley wallpaper of the 80’s. We are seeing greater advancements in digital printing leading to increased popularity with wallcoverings and wallpaper used in interior designs. Here’s the latest in digital printing technology for wallpaper. Benefits of Digital Printing for Wallpaper No More Repeats: Digital printing […]